Categories

Work may be entered in multiple categories. You will only have to enter your credits and upload your file once and then you can add work to more categories. You will be charged a lower entry fee for each additional category.


Please send all entry questions to:
amp@aicp.com
AMP Awards
C/O AICP
3 West 18^th Street, 5^th floor
New York, NY 10011


Technical Information and Support - For encoding, uploading and technical questions
amp@awardcore.com
AwardCore


Lengthy Work

There is no running time limit for entries. However, it is acceptable to submit a cut-down of a lengthy piece. The cut-down should be only of "aired" material (not a director's cut). Indicate the running time of the full length piece so that judges understand they are viewing a cut-down.

AMP reserves the right to request a cut down of a winning piece for screening purposes. The full piece in its entirety will appear on the AMP Awards Website. In the case of lengthy work that consisted of a case study or cut down, the AMP Awards Show Producers and Curatorial Committee will determine what is screened for exhibition purposes.



Best Original Song
An original composition with lyrics written specifically for a commercial that enhances the impact of the spot in a unique and compelling way.

Best Original Score
Musical score composed specifically for a single commercial that enhances the impact of the images and intended message in a unique and compelling way.

Outstanding Adaptation / Arrangement
Uniquely surprising and effective musical arrangement of an existing composition, song or instrumental theme created specifically for use in a commercial or promo in any medium. Submissions must include an mp3 of an original master for comparison.

Best Use of Licensed Pre-exisiting Recording
Uniquely effective and compelling use of an existing recorded work in a commercial or promo in any medium.

Best Sound Design
Outstanding use of manipulated and/or created sound in a musical or non-musical context to sonically elevate the impact and power of the visual images and storytelling for a commercial or promo.

Most Effective Use of Music in a Campaign
Uniquely effective and consistent use of music-whether original, adapted or licensed-in a complete advertising/branding campaign across all applicable media. Submit at least 2 examples.

Best Use of Music in a Promo or Trailer for Film, TV, or Game
Music either created or adapted/arranged specifically for use in a film or game promo or trailer which uniquely and compellingly enhances the moving images and visual storytelling.

Best Use of Music and Sound in New Media Marketing (Case Study Submission)
Music, sound design and/or mix for linear or non-linear video or game engine VR/AR/MR experiences. Must be commissioned by a client for brand promotion. Experiences will be judged in person by a VR Curatorial Committee (Select experts in the field). Entrants may submit a case study video or work "as aired" video of final work with written description of behind-the-scenes challenges and solutions.

Projects requiring additional equipment are not admissible (but can be submitted as a flattened 360° video and/or a case study video).

Best Use of Music and Sound in Experiential/Events (Case Study Submission)
Music, sound design and/or mix for physical installations. Must be commissioned by a client for brand promotion. Entrants may submit a case study video or walkthrough video with written description of experience and audio's role.

Most Innovative Process & Execution (Case Study Submission)
Acknowledging complexities of executions for branded content by the production team, where audio plays an important role in making the project meaningful, unique, and resonate with audiences. Entrants may submit a case study video or work "as aired" video of final work with written description of behind-the-scenes challenges and solutions.

Best Artist+Brand Partnership (Case Study Submission)
Acknowledging creative collaborations and coordinated marketing efforts between a brand's campaign and recording artist/song beyond simple sync licensing agreements. Entrants may submit a case study video or work "as aired" video of final work with written description of behind-the-scenes challenges and solutions.

Outstanding Mix
The creative engineering / mixing of sonic elements (music, SFX, voice) resulting in a uniquely impactful and effective soundtrack for branded content that enhances the moving images and message.

Best Execution of a Sonic Logo/ID
A short, memorable sequence of notes, a musical figure, vocal tag or sound design (aka 'audio mnemonic') incorporated for the benefit of establishing a sonic identity for a brand across any/all media platforms.

Excellence in Audio Only marketing
Non-synced, audio-only commercial or promotional content whose success and impact on the listener are a direct result of its creativity, production and sound. This may include but is not limited to radio, branded podcasts, mobile, IOT, etc.